The metaverse is creating a new virtual marketplace for retail brands
Entrepreneurs have begun leveraging favorable legislation to create new cannabis markets in the metaverse. Entrepreneurs are betting on the future of the metaverse and cannabis industries. In the last decade, developments in government legislation have led to the legalization or decriminalization of Cannabis in a number of countries, municipalities and U.S. states, allowing users to fully appreciate the sacred plant in both recreational and medicinal settings. While Cannabis remains classified as a Schedule 1 drug by the United States federal government, decades of protests, scientific research and political lobbying have significantly reduced its stigma and opened the Cannabis market for commercialization efforts. Technologically, the rise of the metaverse has reinvigorated the impact of having a virtual presence. The internet and social media introduced the concept of a “virtual self” and with it, facilitated an unprecedented form of communication and interaction. The metaverse is ...