Argentina football league scores metaverse partnership after World Cup triumph
Argentina’s football association has partnered with metaverse platform Upland following the national team’s World Cup victory in Qatar. Argentina’s World Cup triumph in Qatar is already bearing fruit for its national football association through a new metaverse partnership. The country’s professional football league will make the first foray into Upland’s metaverse through an official licensing agreement between the Argentine Football Association (AFA) and the Silicon Valley-based firm. The deal will see the AFA take the Liga Profesional de Fútbol (LPF) into Upland’s metaverse platform, powering fan engagement between Argentinian football fans, teams and players. Gamified opportunities are touted to include a variety of Argentine football digital collectibles, including teams, clubs, players, tickets, highlights from games, historical moments and other exclusive offers. The partnership also represents a first for Upland as it offers exclusive ownership of highlight videos of mome...