MicroStrategy Rebrands To ”Strategy,” Records $670M Loss In Q4
MicroStrategy, the business intelligence firm turned Bitcoin buying powerhouse, has rebranded to “Strategy” following a $670.8 million net loss in the fourth quarter of 2024. The software firm’s new branding incorporates a Bitcoin-themed visual and also includes the crypto market leader’s logo. In a Feb. 5 announcement , the newly-branded company said that it will continue providing business intelligence solutions to its clients as well as pursuing its corporate BTC treasury strategy. Strategy Revenue Below Analyst Estimates Strategy reported $120.7 million in revenue in the fourth quarter, which is a 3% year-on-year decrease and below analysts’ estimates by about $2 million. In addition to the lower-than-expected revenues, the company’s expenses in the fourth quarter also rose nearly 700% year-on-year to $1.1 billion. The surge in expenses came after the firm started executing on its 21/21 plan with the goal of raising $42 billion in capital ov...